Website tracking technologies, such as pixels and cookies, are used for many legitimate purposes, including digital marketing, and web traffic analysis, primarily focused on helping improve the end user’s experience. However, understanding what data these technologies extract, who the data is shared with, and how the data gets transmitted can present complicated privacy and regulatory concerns.
How FTI Consulting Can Help
Our experts can help your organization discover what trackers, cookies, and other technologies are stored on your website, determine what they do, and identify where you website might be sending user information.
Website Scan
Our team uses a variety of tools and expertise to scan and map your websites, allowing for the identification and categorization of where on the site pixel tracking technologies exist.
Traffic Analysis
If our team discovers cookies or other tracking technologies during a website investigation, we will determine what specific information is being sent to third parties and verify that no sensitive data is being shared.
Remediation Support
We will work with your internal team to remove unwanted and unnecessary pixel tracking from your website to ensure all your data, and your customer’s data, is secure from third parties.
Tracker Maintenance & Policy Development
We will work with your team on a regular basis to conduct scans and regular maintenance to ensure continual security from third parties. We can also assist in the development of policies and procedures regarding pixels and third parties.
Get in Touch
Wouter Veugelen
Head of Cybersecurity, Australia
wouter.veugelen@fticonsulting.com
+61 2 9235 9309
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