Seulah Han is a Managing Director in FTI Consulting’s Strategic Communications segment, based in Hong Kong. She specialises in strategic, integrated communications, including landscape audit and analysis, narrative design, stakeholder engagement and media relations, with a focus on corporate reputation and crisis management.
Ms. Han advises clients on business insights and implications, corporate positioning and branding, market expansion and penetration strategies, media and platforms including social channel launches, risk and crisis navigation including government investigations, boycotts, class actions, labor issues and recalls, business recovery, internal and change communications, advocacy and government relations, and more.
As the global and Asia Pacific regional communications lead for many of her clients, Ms. Han helps businesses accelerate and protect in-market growth and globalise operations and reputation in a sustainable manner.
Ms. Han has worked with a range of companies and private, public and non-profit organizations in the sectors of manufacturing, technology, automotive, defense, hospitality, FMCG, F&B, finance and government ministries and agencies.